Although Siri did not disclose a word on Apple's "special event" this year, the prior Internet meme was confirmed on site during the launch of products on Wednesday in San Francisco.
"We are really firing on all cylinders, and we are about to make some monster announcements across several of our product lines," said Tim Cook, CEO of Apple Inc.
Cook started the morning by taking up the Apple Watch, saying customer satisfaction for the new product was 97 percent.
After the introduction of new Apple Watch collections, Cook then rolled out the "iPad Pro" with a 12.9 inch screen and said it had performance similar to a desktop computer. Apple showed off a "smart" keyboard and a stylus called "Pencil".
Apple said it had partnered with Cisco Systems Inc and IBM to help power the iPad pro, which it said is 1.8 times faster and has a 10-hour battery life.
Apple also announced partnerships with former rival Microsoft Corp and Adobe Systems.
"It's impressive to see Microsoft's engineer demo their software on iPad Pro when the Cupertino company unveiled a competitive product to the former's Surface tablet lineup," said Zhang Congying, a Chinese software Developer based in Dalian city.
Zhang pointed out that the iPad Pro is designed for professionals and office working environment, rather than household devices. He said the price of a 128 GB Wi-Fi iPad Pro is almost the same as a low version new MacBook Air, and he will choose the latter one.
Apple TV
The all-new Apple TV that made its debut on Wednesday's event is built with a new generation of hardware and introduces an intuitive and fun user interface using the Siri Remote.
The device runs an all-new tvOS operating system, based on Apple's iOS, which enables millions of iOS developers to create innovative new apps and games specifically for Apple TV and deliver them directly to users through the new Apple TV App Store, according to Apple.
"Apps make the TV experience even more compelling for viewers and we think the apps represent the future of TV," said Eddy Cue, Apple's senior vice president of Internet Software and Services.
Live Photos
Thanks to the new upgraded 64-bit A9 chip and 12-megapixel processor iSight camera in the new iPhones, "Live Photos" lets user snap photos and then animate like GIFs, and it is also takes advantage of the devices' support for 3D Touch, the new ways to navigate and experience iPhone by sensing pressure to enable new "peek and pop" gestures.
"Live Photos gives a new option for picture apps developers, especially those who work in the e-commerce sector, to design more user-friendly pictures than the traditional GIFs in promoting online products," said Su Zhe, a product manager at Mogujie.com, a Chinese buyer-based social network site that provides services to women Internet users.
Apple Inc reported third-quarter earnings in July that edged analysts' expectations, with revenue in Greater China reaching $13.2 billion, an increase of 112 percent year-over-year, and the sale of iPhones climbing 85 percent.